Nov 14, 2009

Techniques For On Page Optimization

With the dominance and prevalence of search engine optimization in the marketing arena, more and more formula and techniques are being developed and enhanced to answer the pressing needs of most businesses to a better and far reaching marketing mechanism. One of the ever growing and continuously expanding marketing tool that a lot of marketers see as very potential is the On Page search engine optimization tool. With this tool, the site owner and the marketer shall basically work on re-developing and re-designing some of the major components of the site contents to make sure that it fits the requirements of both the visiting people and the search engine. Quite surprisingly, there are vast and immense means and techniques that one can use in order to fully maximize the On Page optimization tool. Below are some of the latest and trendiest techniques in doing the on page optimization:
a. Learn how to work on your tags. One of the essential elements in making sure that you attain a very incredible positive outcome in the on page optimization is the way you control your tags. These tags (meta tags, header tags, and title tags) are the best locations where you can position your keywords to achieve prominence and accessibility. Generally of search engines basically places a lot of emphasis on the title page (that which pertains to title tags) where it can locate the description about what the page is going to contain. As an advice, make use of the title tags as a rare opportunity to gain mileage from the search engine.
b. Make use of the headings of the page as often as possible. The page heading which can include the keywords that you wish should be used as an avenue to expose your keywords better in the eyes of the search engines. However, if you think that there is no need to create page headings on your site and you are just doing it for the sake of compliance, I suggest that you stop thinking about it.
c. Emphasize the presence of your keywords. It is suggested that keywords are given emphasis either by italicizing or emboldening them to make sure that they get enough notice from your site visitor and the search engine - although minimal effect driven by nature. However, doing it like this does not pose any harm at all on your site, just make sure that you do not over do it and make it look so exaggeratedly done as it becomes a real sore in the eye.
In summary, when you try to make use of the on page optimization tool, there is one eternal and absolute technique that will surely be a hit on your site - that is to write and compose an excellent content. This means that before deciding to write for the search engine, better think about writing for your visiting clients, because by so doing, you will be able to capture both in one way or the other.
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Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.