When Google changed the rules for SEO to make it harder for black hat Internet marketers to game the search engine, many people felt that SEO was dead. However, there is still a place for SEO techniques, not just to attract traffic, but also to monetize your site. The problem comes in when people start following formulas that don't change and adapt with the market.
SEO is time-sensitive. What may be a brilliant strategy in one time-frame can end up being panned by Google in another. That's what happened with all those people who took such great care to stuff their meta tags with keywords. Now, they're basically ignored. If that was their entire SEO strategy, it would have left them with a rapidly declining page rank and virtual anonymity in the search engine result pages. So, try to follow good, time-tested, rules of practice that can keep your site active and ranking near the top of the search engine pages.
These strategies may sound like common sense, and they are. You should try to keep up with changes as Google changes their algorithm so that you don't end up being affected negatively by a change in their policies. But, using straightforward common sense can also help to keep you doing fine when others are scrambling to implement new strategies to make up for poorly thought out choices earlier. So, let's review some ways to make the SEO in your articles and press releases have a timeless quality to them.
Choose Familiar Words
Don't try to get too fancy or hog all the trendy words coming out for SEO keyword phrases. While they are great for a short time, they'll eventually fall out of favor and so will your traffic. Try to stick to keyword phrases with familiar words in them that also have been checked for low competition, high CPC and search volume. You may not get everything you want from those criteria, but try to get whatever you can.
Choose Words That Follow The Goldilocks Rule
The keywords you want to focus on shouldn't be too narrow or too broad in scope, just like your website niche. That's to help you target the demographic in a way that generates the most traffic that you can from it.
Start Small
If you don't have a whole lot of time to devote to SEO, don't worry about it. What's most important is to get a start on it. You can start with just developing a niche from SEO research or using it to add value to your advertising campaigns. Don't feel like you have to go whole hog and flood every press release with tons of keywords. Don't think you're not doing it right if you don't have time to join a social network or write for article directories. Do what you can and learn as you go.
SEO is time-sensitive. What may be a brilliant strategy in one time-frame can end up being panned by Google in another. That's what happened with all those people who took such great care to stuff their meta tags with keywords. Now, they're basically ignored. If that was their entire SEO strategy, it would have left them with a rapidly declining page rank and virtual anonymity in the search engine result pages. So, try to follow good, time-tested, rules of practice that can keep your site active and ranking near the top of the search engine pages.
These strategies may sound like common sense, and they are. You should try to keep up with changes as Google changes their algorithm so that you don't end up being affected negatively by a change in their policies. But, using straightforward common sense can also help to keep you doing fine when others are scrambling to implement new strategies to make up for poorly thought out choices earlier. So, let's review some ways to make the SEO in your articles and press releases have a timeless quality to them.
Choose Familiar Words
Don't try to get too fancy or hog all the trendy words coming out for SEO keyword phrases. While they are great for a short time, they'll eventually fall out of favor and so will your traffic. Try to stick to keyword phrases with familiar words in them that also have been checked for low competition, high CPC and search volume. You may not get everything you want from those criteria, but try to get whatever you can.
Choose Words That Follow The Goldilocks Rule
The keywords you want to focus on shouldn't be too narrow or too broad in scope, just like your website niche. That's to help you target the demographic in a way that generates the most traffic that you can from it.
Start Small
If you don't have a whole lot of time to devote to SEO, don't worry about it. What's most important is to get a start on it. You can start with just developing a niche from SEO research or using it to add value to your advertising campaigns. Don't feel like you have to go whole hog and flood every press release with tons of keywords. Don't think you're not doing it right if you don't have time to join a social network or write for article directories. Do what you can and learn as you go.
By the way, are you a coach, consultant, entrepreneur, speaker, small business owner or online marketer who is tired of getting paid less than you are worth for your coaching and consulting?
What if you could learn how to package and sell your coaching packages for $4k, $8k, even $12k or $25k and enroll multiple clients per month at those prices?
To begin learning how you can sell your own coaching for between $4k and $25k per client, download my new recording: "How to Sell High Ticket Products Online" here:
High Ticket Selling Secrets
-----------------------------------------------------------------------------------------------------
Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it in high priced coaching, consulting, and online class packages. Sean says "If you have an existing marketable service or skill that you can teach others, I can teach you to package it into a high-priced class or coaching program, guaranteed"
What if you could learn how to package and sell your coaching packages for $4k, $8k, even $12k or $25k and enroll multiple clients per month at those prices?
To begin learning how you can sell your own coaching for between $4k and $25k per client, download my new recording: "How to Sell High Ticket Products Online" here:
High Ticket Selling Secrets
-----------------------------------------------------------------------------------------------------
Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it in high priced coaching, consulting, and online class packages. Sean says "If you have an existing marketable service or skill that you can teach others, I can teach you to package it into a high-priced class or coaching program, guaranteed"
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