Oct 9, 2009

Why is Search Engine Optimization Important and What are the Basics?

There are millions and millions of web sites on the World Wide Web at present. There is a high level of competition amongst the web sites due to the ever increasing number of web sites on the web. The basic reason behind this fact is that all the web sites and web based businesses can only be profitable if the web sites get an appropriate number of web traffic visits each day.
If this is not the case, it will not be possible for a web site to be successful in business. Keeping this in view it becomes important for all the web sites to find ways of promoting themselves effectively. This is what the internet marketers are always busy in doing. These web marketers are always busy in finding ways of promoting a web site properly. Search engine optimization is one of the ways. In search Engine optimization one rearranges the text and content of the web site to make it Search engine favorite.
Search engines prefer keyword rich content. If the content of a web site has lots and lots of key words embedded in it, it is almost always easier for a search engine to pick it up when a related search is conducted.

If you want to get your web site search engine optimized, you will need to redo the content of your web site. Add keywords and tag to the content. You will also need to add the links to your web site to other places on the web. If the links to your web site are placed appropriately on the web, you will get a higher web traffic flow.
Be sure you put your primary keywords in the keyword tag in your source code, and use your keywords in your text on the page.

Link to your page using keyword - optimized text anchor links.

These two things alone, especially the linking when done in volume, can create higher search engine rankings, which is of course the goal of search engine optimization.
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Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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