Oct 11, 2009

Why Are Backlinks Important?

In simple terms, a backlink is defined as an incoming link to a website or web page. Backlinks oftentimes are also referred to as incoming or inbound links as well.

If you are interested in engaging in effective search engine optimization techniques, you do need to have an appreciation of the importance of banklinks. Indeed, when it comes to an effective SEO strategy, banklinks can be a crucial element of an overall campaign.

Backlinks are important because they are recognized by search engines. Specifically, a search engine will recognize a website or web page that has a larger number of backlinks as being a “more popular” Internet venue. The search engine will recognize the website with multiple backlinks as being “more important” when it comes to definitive search engine results.

You need to keep in mind that search engines today have become more dynamic and sophisticated in their operations. Therefore, it is not simply good enough to have “any old” backlinks at your website. You need to get backlinks to your site from other websites that have a rational relationship to what you are doing at your site.

In addition, search engines will not only consider the backlinks that you have set to your own website. Search engines will consider the backlinks to the website that actually are providing inbound links to your own website.

Finally, search engines “frown upon” link farms. Link farms exist only to provide links from the farm to other websites. When it comes to SEO success and search engine rankings, link farms really are of no use to you.

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Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.